Why You Should Cleanse Your Skin Daily

Consider what your skin is exposed to throughout the day. From makeup and sweat to particles in the environment, your skin inevitably faces many external aggressors. Daily facial cleansing removes every last trace of dirt, excess oil, pollution and unwanted skin cells off of your face.

Cleansing is the first step of all skincare routines and is beneficial in a number of ways. If not cleansed properly, dirt and pollution accumulate at the surface of your skin and could potentially contribute to breakouts, dehydration and ageing.

• Maintain a clear skin

To help protect itself from environmental damage, the skin produces sebum. While sebum is beneficial to your skin, if it stays on the skin too long without being cleansed off, or if there is excessive oil on the surface, it can mix with any residing build-up leftover on your skin. This may cause enlarged pores and create a blockage of skin follicles, trapping sebum and allowing bacteria to penetrate the skin, which leads to inflammation, acne, and a blotchy and lacklustre complexion.

• Boost hydration

Regular facial cleansing is also an important factor in helping the skin maintain a proper level of moisture. Dehydrated skin looks and feels rough, wrinkled and aged. Cleansing helps manage pH levels of the skin; enabling sufficient water and product retention, for proper skin hydration.

• Stay young-looking

Every day, your skin is ageing. Pollution and environmental toxins can accelerate the ageing process, and the very simple process of cleansing your skin is an excellent way to get rid of all unwanted particles and to stimulate the internal processes, which fight ageing, including wrinkles, lack of tone, pigmentation and dullness.

• Increase product’s effectiveness

Without cleansing, your skin would be covered with a thick layer of dirt and grime which can render it difficult for the active ingredients applied over to penetrate the skin properly and thus function. Clearing out your pores will prepare your skin for the absorption of other skincare products and will therefore make it more receptive to treatments to follow such as exfoliators, masks, serums and moisturisers, for maximum effectiveness.

We recommend that our customers cleanse their face twice daily, morning and evening.

In the evening

Washing your skin every evening is so much more than just a way to remove post-work makeup. Even if you don’t wear makeup, it’s very important to wash your face with a cleanser. An evening cleanse is not only incredibly important to allow for the skin to repair itself from the ravages of the day but also to improve your overall skin health.

Certain physiological changes in the skin occur overnight and surface impurities would prevent the skin from regenerating, since the skin requires the oxygen found in a clean face to do so properly. Going to sleep without cleansing would deprive the skin of this vital nutrient and generate free radicals.

Skin temperature rises overnight which causes the skin to lose a significant portion of water and if you don’t cleanse your skin, you can’t apply a moisturiser which will help hydrate your skin whilst you sleep. An evening cleanse would allow skincare products to penetrate and work their magic whilst you sleep.

In the morning

Cleansing your face of all the impurities in the morning is also beneficial due to the natural recovering and exfoliating process that occurs whilst your sleep. Indeed, cleansing your face when you wake helps to remove any toxins, dead skin cells and excess oils the skin may secrete overnight. Balancing the skin and providing a fresh surface for the start of the day allows for better penetration of skincare products and provides the skin with the full benefits.

Cleansing your face also allows you to achieve a smoother skin that is essential for makeup application.