THE INKEY LIST’s aim is simple: break through beauty jargon to deliver a straightforward take on the skin care’s most-wanted ingredients (right up our street). A collection of hero products formulated by a crack team of experts and scientists, this range incorporates all the industry heavy-hitters and allows you to customise your regime to suit your skin’s ever-changing needs. The products contain as few ingredients as possible, all of the highest quality and at ‘give-it-a-go’ prices. A dream come true for oily skin, this potent Niacinamide serum targets breakouts, minimises pores and decongests confused complexions by regulating sebum production. Uniting 10% Niacinamide, a naturally occurring B3 vitamin that helps to reduce excess oil, blemishes and redness as well as 1% Hyaluronic Acid for added hydration and effective delivery, you’ll wonder how you ever lived without this before.