THE INKEY LIST’s aim is simple: break through beauty jargon to deliver a straightforward take on the skin care’s most-wanted ingredients (right up our street). A collection of hero products formulated by a crack team of experts and scientists, this range incorporates all the industry heavy-hitters and allows you to customise your regime to suit your skin’s ever-changing needs. The products contain as few ingredients as possible, all of the highest quality and at ‘give-it-a-go’ prices. The brand’s latest launch puts this year’s buzziest skin care ingredient, Bakuchiol front and centre. A natural, plant-based alternative to retinol, this rejuvenating moisturiser helps to reduce the appearance of fine lines and wrinkles while stimulating collagen and improving skin’s elasticity for a gorgeous complexion.